After more than a decade leading global design for Soho House, AD100 designer Vicky Charles sought a discreet publicity campaign to announce the launch of her eponymous interior design practice to her audience of savvy, in-the-know clientele.

Following this directive, we placed an exclusive launch feature in WSJ magazine, highlighting Vicky’s unique creative journey and distinctive design ethos while adhering to the client’s less-is-more communications philosophy.